softsert inc began doing business in 1977 and was created by Dr. Michael Feldman, an optometrist who is also the president of the company. Dr. Feldman is a leader in the contact lens field and the inventor and patent holder of each of the contact lens . softsert and softsert+plus have been available since the late 70s with thousands of eye care practitioners using and recommending them to their patients. Many thousands of lens wearers have also benefitted from these devices over the years. lensvue2 is a new addition that addresses an ongoing problem for many soft lens wearers -- identifying an inside out lens.