The company, founded in 1998, is based on the invention of the patented product Freebag. The product was developed by Norwegian yachtsmen to increase comfort and endurance on long voyages in rough waters. Freebag today is commonly used by people trying to find comfortable and relaxing positions in boats and on the rocky beaches of scandinavia. Freebag has been marketed and sold for twelve years in the marine market.

In the course of this period various areas of use has been explored by a wide range of groups, ranging from archeologists spending days on their knees, photographers seeking the best image in an awkward situation, welders often working in cramped and uncomfortable positions, and patients in hospitals and at home to aid in a period of rehabilitation. In other words, people have taken to the Freebag in ways we never would imagine, at home and work, for pleasure and protection.