Artificial intelligence (AI) is playing an increasingly prominent role in modern medicine, from analysing medical images to generating differential diagnoses. While many studies highlight AI’s potential to improve healthcare, scepticism remains, especially when it comes to trusting AI with medical decisions. This scepticism, however, does not stop with AI itself. It can extend to physicians who use AI in their practice, according to a new study published in JAMA Network Open.
The study found that patients rated physicians as less competent, trustworthy, and empathetic if they were told the doctor used AI. This effect was seen not only when AI was used for diagnostic or therapeutic decisions but also when it was used solely for administrative purposes. Participants were also less likely to book an appointment with physicians who reportedly used AI.
In the experiment, over 1,200 participants were shown (fictitious) advertisements for family doctors and asked to rate them on competence, trustworthiness, and empathy. The only difference between the ads was a statement indicating whether the doctor used AI for administrative, diagnostic, or therapeutic purposes. A control group saw the same ad without any mention of AI.
Across all categories, participants rated doctors who used AI more negatively. One possible explanation, the authors suggest, is that patients fear physicians may rely too heavily on AI without critical oversight.
Research consistently shows that a strong patient-doctor relationship is essential for successful treatment outcomes. As AI becomes more common in healthcare, even small declines in perceived trust could have widespread consequences.
The authors advise that when informing patients about the use of AI, physicians should address potential concerns and clearly communicate its benefits. For instance, using AI for administrative tasks can free up more time for direct patient care. By embracing technology wisely, AI has the potential to make healthcare even more human.
Source: JAMA Network Open
Image Credit: iStock
