Héctor González Jiménez is a Professor of Marketing and the Co-director of the ESCP Tech Institute. At ESCP, he is also the Research Representative (Director) of the Madrid campus. He holds a PhD from the Bradford University School of Management, UK. Héctor is a regular guest speaker at international events and engages in executive training. He is interested in interdisciplinary research that addresses phenomena about human-robot/AI interactions.
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Director ESCP Tech Institute
Artificial Intelligence is reshaping healthcare by enhancing diagnostics, improving clinical outcomes and optimising operational efficiency. It enables remote patient care, streamlines workflows and reduces healthcare costs. AI also contributes to sustainability by minimising waste and energy consumption. However, realising its full potential requires integrated frameworks and multidimensional 1
READ MOREThis article explores artificial intelligence and robotic solutions for human-centric healthcare resource allocation, addressing challenges like privacy and bias for equitable implementation. Key Points Artificial intelligence and robotics optimise healthcare resource allocation. Challenges include privacy, data security, and algorithmic bias. Collaboration is crucial
READ MOREWith his main research belonging to marketing domain, Prof González-Jiménez’s academic interest in the last few years has expanded to applications of robotics in different sectors including healthcare. He talks with HealthManagement.org about the ‘human’ dimension of the robotics deployment in healthcare setting, covering issues such as perception and acceptance among people who encounter robots1
READ MOREHealthManagement.org spoke to Héctor González-Jiménez, Associate Professor in Marketing at ESCP Business School in Madrid and researcher about COVID-19 and the use of robotics in diagnosis and treatment. Héctor is interested in interdisciplinary research that addresses phenomena on the self and consumption. Currently, his work spans areas such as cross-cultural consumer behaviour, body image 1
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