Measuring Patient Engagement

• 07/11/2018

Why and how we need to assess patient centricity. Focusing on the issues and opportunities in quantifying patient engagement in pharma. It is an exciting time to be a member of the ‘patient economy’. For close to a decade pharma has worked relentlessly – sometimes seeming to run in circles – chasing the ‘perfect’ infrastructure to implement a company shift to a patient-centric focus....