Profile
Emma is a leader in Patient Engagement practices and policies since 1996 and is a Steering Committee Member for several pharma-academic research collaborations.
Contributions
4Patient Engagement – An Adjuvant Therapy With Demonstrable ROI
An overview of patient engagement, benefits of investing in patient engagement programmes and why elevating patient engagement should be an essential business spend for patient safety, support and societal gain.Key PointsPatient engagement is the next blockbuster drug.Patient engagement has long-pro
COVID-19: No Return to Normal
A patient engagement authority reflects on the impact of pharma’s response to COVID-19 and outlines hope for a better perception of the sector as providers of health solutions beyond the pill.Since the first awareness of COVID-19 in the medical press and alert to the World Health Organization on Dec
The ABC of Patient Engagement: Time to Breathe New Life Into Old Stories
Summary: A medical communications expert looks at how industry’s relationship with the patient has changed over 25 years and what is necessary for successful future liaison.It is twenty-five years since I first started working in medical communications and with patient organisations. In 1995 there w
Measuring Patient Engagement
Why and how we need to assess patient centricity.Focusing on the issues and opportunities in quantifying patient engagement in pharma.It is an exciting time to be a member of the ‘patient economy’. For close to a decade pharma has worked relentlessly – sometimes seeming to run in circles – chasing t
