Profile
Dr. Begoña San José is a Clinical Psychologist and has a PhD degree in Health Services Research from Erasmus University, in The Netherlands. She developed her professional career with large multinational insurance companies, in several European countries, specialising in healthcare providers management, digital health and health innovation. In 2018 she established her own firm, beandgo, and dedicates her time and effort to making high-quality mental health and wellbeing support accessible and affordable. She actively engages with corporations, insurance companies and healthcare providers to provide with customised solutions in the mental health space.
Contributions
5Kintsugi Leadership: Repairing the Broken Healthcare Workforce from Within
Healthcare worldwide is showing its cracks. Burnout, shortages and disconnection have become chronic symptoms of a system under strain. Repairing these fractures with gold, inspired by the Japanese art of Kintsugi, means rebuilding from within: restoring trust, strengthening connection, creating psy
Ageing, Chronic Illness and Women’s Stories
Many ageing women with chronic conditions face challenges rooted in past hardships, cultural habits and care burdens. Deeply embedded behaviours, digital exclusion and unaddressed grief hinder health management. Systemic gaps, low patient activation and psychological weight further complicate care.
Looking for the Next Unicorn or the Uber of Healthcare?
Why the Quick-Fix Formula Is a Bandage, Not the Cure Disruptive innovation in healthcare demands solving systemic problems rather than chasing quick fixes or becoming the "next Apple." With healthcare's complexity, including multistakeholder challenges and interconnected systems, impactful
Enhancing Precision Health with Personalised Wellbeing
The transformative potential of personalised wellbeing within the framework of precision health. Practical strategies for optimising individual health. Key Points Precision wellbeing shares similarities with precision medicine while presenting distinct challenges and opportunities. Pr
From For-Profit to For-Value: A Journey to a Sustainable Healthcare Model
Modern healthcare requires a profound shift: from profit-driven models to patient-centred, value-based care, where compassion, empowerment, and holistic well-being take centre stage. To achieve this transformation, understanding patients’ values is essential, ensuring tailored, empathetic care that
