Search Tag: Wilfried von Eiff

The Hospital as a Brand

2019 26 Aug

Summary: The authors examine the process involved in creating a strong brand and the advantages that this can bring to an organisation and in particular hospitals by enabling them to establish a significant and distinguished position against their competitors.   In manufacturing, retailing and the service sector, it is indisputable: in order... Read more

Value-oriented management

2019 22 May

A leadership model for the health care sector   In medical institutions, leaders are required to ensure, through delegation of responsibility, that working conditions are characterised by interdisciplinary thinking, team-oriented work and ongoing improvement.   Leaders in the health sector must be aware of the fact that hospitals operate... Read more