Search Tag: Robot Assist

Cardiology Management

Would You Let a Robot Assist in Surgery?

2023 04 Mar

In a recent article published in the Journal of Marketing titled "The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries," the authors investigate whether direct-to-consumer advertising for robotic surgery is successful in persuading patients to choose it over other procedures. The researchers are affiliated with the... Read more