Search Tag: CMO

IT Management

Pharma CMOs Slow to Realise Potential of Digital Health Movement

2015 09 Mar

A survey conducted by Accenture reveals that only a third of chief marketing officers (CMOs) in the pharmaceutical industry view IT as a strategic partner to business objectives. Compared to other industries like banking and retail, the C-suite executives of pharmaceutical companies are less likely to collaborate, and CIOs are far more likely than CMOs... Read more

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