Primus is unlike any other laundry company. More than a century in the European marketplace allows us to see the North American industry from a different perspective and provide new solutions driven by purpose. From our unique equipment offerings and dedicated support to unparalleled efficiency and eco-friendly innovation, we provide one-of-a-kind solutions designed to solve real-world challenges. Because it’s not just about being different — it’s about being different with purpose.

Founded in 1911, we began our journey in Europe as a manufacturer of household washing and dishwashing machines. In the 1960s, we realized that the durability and performance of our equipment was ideally suited for the commercial market. And in the 70s, we made the commitment to focus exclusively on helping our commercial laundry customers achieve their goals. For the next 30+ years, we continued to develop purpose-driven innovations throughout Europe and became recognized as a leader in the industry. But we soon discovered there were many more coin laundries and on-premises laundries around the world that could benefit from our passion for problem-solving.