From childhood he remembers his grandmother whispering to him, “a mother could take care of 10 children, but 10 children cannot take care of one mother.” It would be many years later, when founder and visionary of Ideal Life, Jason Goldberg, would embark on a journey that would ultimately challenge that very notion and question, how do we care for our aging loved ones?
It was the 90’s, after spending a number of years in technology based companies Jason Goldberg thought it was time for a more formal business degree and made the decision to go back to school. In preparation for a future MBA degree, he decided to work on a business plan ahead of applying. Jason always had a true passion for creative innovation working on many projects and ideas, so with a degree in anthropology, he leveraged his research skills and holistic approach to assess the feasibility of leveraging technology in a whole new manner to better connect individuals and their caregivers (both personal and professional). After investing in research, product development, and testing, he decided it was right to continue on the path and he founded Ideal Life. Realizing the venture was taking on a life of its own and commanding new skills in business growth and management, he reached out to his recently retired father, Harvey Goldberg, an experienced and successful entrepreneur and convinced him to spend some time to assist him on his journey when needed.