The curved design of the bristles allows you to clean all 3 sides of your teeth at the same while eliminating the danger of poking the bristles into your gums.The unique bristle shape and design makes full use of the time the average person spends on their tooth brushing routine and is ideal for everyone.It's simply a better brushBrushes three sides at onceEasier for care providersMore comfortable for care recipientsHalf the time to remove plaque than other brushesEvery study proves increased efficiency