Bi-Coastal Pharmaceutical Corp. is a privately owned sales, marketing and consulting company headquartered in Red Bank, New Jersey. The multi-faceted company was founded in 1982 by Ralph Massa, Sr. and has marketed and sold products for some of the most well-known and recognized companies in the pharmaceutical industry such as Warrick Pharmaceutical, the generic division of Schering-Plough, Amide Pharmaceutical, Lannett Company and West-Ward Pharmaceutical.
