Abbeon Cal Inc

Endorse Company

When my Grandfather, Old Frank Gross, (I guess he was Young Frank Gross in those days) opened up his store at the cross-roads of Black Springs, Arkansas, about 100 years ago, he proudly put up a sign with the name “THE GOLDEN RULE GENERAL STORE”. In those days it was not considered an advertising gimmick for a merchant to express his ethical principles right out in public.

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