Etherena is an integrated IUD insertion device. This state-of-the-art device requires minimal training to use and provides extra safety for women. Ergonomically designed, it makes handling easier and is quicker to insert. It is an integrated system which enables safe one handed operation with a simple two step (push-pull) operation. The device remains firmly in the hand without slipping and then makes a clicking sound in order to adjust the depth as per the uterus. Bleeding, pain and possible expulsions are reduced due to its fundal placement, as are the chances of uterine perforation. The shape of Etherena has been designed to suit the uterine cavity, ensuring minimum discomfort.