Pharma 2024

Pharma’s role within the healthcare system is weakening. Increased demand, economic strains, suffocating regulatory change and a widening access gap is impacting future pipelines and commercial innovations reaching patients.

Siloed functions too often compete with each other instead of complement each other, failing to rally behind a common purpose. Internal forces need to come together to secure a future where better medicines support a value proposition that resonates with our patients, payers, policy makers, HTAs and customers.

No one function can do this alone, we must act as one.

That’s why over 1,200 of the world's leading pharma changemakers from commercial, marketing, medical affairs, patient engagement, market access, RWE, and digital health are gathering under one roof in Barcelona at Reuters Events: Pharma 2024. We will draw up a new blueprint to bridge and align internal workforces while rewriting pharma’s value proposition, cementing its role as an integral pillar of the healthcare system.

At this event, together, we will become the trusted source for scientific information, transform digital potential into meaningful patient outcomes, adapt to the incoming JCA legislation and harness growing data sources that will deliver value to customers and growing patient population needs.