Hector is an Associate Professor in Marketing at ESCP Business School in Madrid. A true global citizen, Hector has gathered a diverse range of experiences throughout his life. Being raised in Germany by his Spanish parents, his multi-cultural identity has been shaped from an early age. At the age of 18 Hector embarked into the next phase of his life, expanding his professional and personal profile at a global level. Since then Hector has lived, worked and studied in various countries such as Spain, Germany, Japan, South Korea, United States and the United Kingdom. His professional portfolio has grown in various roles in marketing, education and corporate strategy. During this time Hector has worked on projects for small to medium-sized businesses as well as large international companies such as Pepsi or Ford. Prior to his role at ESCP Business School, he was a Senior Lecturer in Marketing at The York Management School, UK. He received his PhD in Marketing from the Bradford University School of Management without corrections. He also has a Postgraduate Diploma in Research Methods from the University of Bradford as well as an MBA and Bachelor of Science from California State University. Hector is interested in interdisciplinary research that addresses phenomena on the self and consumption. Currently, his work spans areas such as cross-cultural consumer behavior, body image and consumption, and human-robot interactions.
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Associate Professor in Marketing ESCP Business School, Spain
With his main research belonging to marketing domain, Prof González-Jiménez’s academic interest in the last few years has expanded to applications of robotics in different sectors including healthcare. He talks with HealthManagement.org about the ‘human’ dimension of the robotics deployment in healthcare setting, covering issues such as perception and acceptance among people who encounter robots...
READ MOREHealthManagement.org spoke to Héctor González-Jiménez, Associate Professor in Marketing at ESCP Business School in Madrid and researcher about COVID-19 and the use of robotics in diagnosis and treatment. Héctor is interested in interdisciplinary research that addresses phenomena on the self and consumption. Currently, his work spans areas such as cross-cultural consumer behaviour, body image and...
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