Search Tag: healthcare social media strategy

Executive Health Management

Using-social-media-to-engage-hospital-consumers

2022 09 Mar

Social media can engage hospital decision makers, those involved in service design and quality improvement, and consumers (patients, family members, and carers), but is underutilised by Australian hospitals. Therefore, researchers from the Centre for Health Communication and Participation at La Trobe University (Melbourne, Australia), and an advisory...Read more

Health Management

Social-media-getting-it-right-in-the-marketing-plan

2018 20 Feb

Leveraging digital resources is the key to successful marketing Reed Smith of the Social Health Institute weighs in on what healthcare can do to leverage their reputation through a sound social media and digital marketing strategy. You have a great deal of experience through the Social Health Institute (SHI) and other organisations...Read more