Search Tag: The hospital as a Brand
2019 11 Sep
The growing trend of consumerism in healthcare is drawing more attention to the provision of high-quality care at reasonable costs. It therefore behoves provider organisations to make significant strategic change in order to stay relevant and provide the kind of quality care patients, as consumers, expect. You may also like: The Hospital as...Read more
2019 26 Aug
Summary: The authors examine the process involved in creating a strong brand and the advantages that this can bring to an organisation and in particular hospitals by enabling them to establish a significant and distinguished position against their competitors. In manufacturing, retailing and the service sector, it is indisputable: in order...Read more