No generic products...EVER...and that's not our only promise to you. On time delivery, fast shipping, impeccable customer service, painless and hassle free return policies, extended Manufacturer Warranties...and that's not all. At P.L.I. you'll always get a real person on the telephone, not an endless loop of pre-recorded messages with long hold times. Professional Lamps Incorporated, (P.L.I.) was established in 1997 and is located in New Jersey.All of our assembly processes are done on site, right here in the U.S.A., with brand new parts...not refurbished or manufacturer rejected parts which are sometimes used with other companies. We deal directly with the ORIGINAL lamp manufacturers and pass not only their quality on to you, but those savings as well. P.L.I. wants to help you grow your business and considers you a valued partner. When you buy from P.L.I., you're buying from a respected and trusted company. We look forward to working together.