Our objective is to build a world-class consumer products company that enjoys leading positions in markets for branded consumer products. We will seek to achieve this objective by continuing our tradition of product innovation, new product introductions and providing the consumer with the experience and value they associate with our brands. We plan to leverage and expand our domestic and international distribution channels, increase brand awareness through co-branding and cross selling initiatives and pursue strategic acquisitions, all while driving margin improvement.The company was renamed in June 2002. The company's previous name, Alltrista, was created by dropping the "B" from Ball and the "Minne" from Minnetrista, the street on which the Ball family had grown up in Muncie, IN. Between 1993 and 2001, as a public company, Alltrista did not perform well and after new management joined, the Board then decided we should change the name of the company to something that represented not only our heritage, but also our future.