In the 1800s, our European ancestors settled along the scenic bluffs of western Wisconsin, on the banks of the Mississippi River. From their Scandinavian homeland they brought traditional skills and values passed down from generation to generation. To endure the often brutal Wisconsin winters, they naturally began handcrafting the warm down comforters and featherbeds they knew so well in the "old country." This strong sense of tradition and craftsmanship was the foundation for what would become The Company Store.In 1911, we opened our doors as The La Crosse Garment Company and, in the spirit of our ancestors, took pride in the products we made. For six generations we've been committed to making and bringing you the very best products. Guaranteed! To this day, we craft natural cotton and large-cluster European down into the ultimate sleeping pleasure – right here in La Crosse, Wisconsin. This gives us total quality control. And, we still believe in putting quality, value and the customer first.