Social Media in the Pharmaceutical Industry 2016

 SMi- Linking business with information

As the debate and uncertainties regarding Pharma and Social Media continue to heighten, SMi are once again, kicking off the brand new year with this highly engaging and innovative event.

Social media, being the prime location for global conversations plays a central role in pharma covigilance and digital marketing, as well as understanding trends, challenges and a 'Social Listening' tool to learn patient experiences and under met needs.   

In looking forward to our 8th year, we are proud to be gathering key opinion and digital leaders from pharma and leading patient groups to review social listening skills and adapting to patient needs: What catalysts that are shifting communicative behavior and driving the digital platform?

Join the discussion from leading Pharma companies including Actelion, Boehringer Ingelheim, Lundbeck, Novo Nordisk and Roche to examine the regulatory framework and social media governance; consumer response to information generated and  adaptations to improve impact; dispelling misconceptions and educating the company about social media to understand the business need for it.


KEYNOTE SPEAKERS

 Daniel Ghinn

Daniel Ghinn

******@***creationhealthcare.com

Founder & CEO - Creation Healthcare
Dr. Knut Schroeder

Dr. Knut Schroeder

******@***bristol.ac.uk

Managing Director and Founder - Expert Self Care LTD
 Trevor Fossey

Trevor Fossey

******@***Outlook.com

Patient Representative - NHS England - Patient Online Programme
 Duncan Cantor

Duncan Cantor

******@***boehringer-ingelheim.com

Director of Communications - Boehringer Ingelheim Limited
 Miriam Shaviv

Miriam Shaviv

******@***brainstorm-digital.co.uk

Director of Content - Brainstorm Digital

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Symposia

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General Info

Understand what innovative measures are being implemented in digital content management, including integrative real time analytics to engage with consumers and adapt to market changes.


Learn from expert consultants in creating value from online conversations and patient opinion leaders in building opportunities for support programs and next-generation therapies and harness the power of digital technology to transform patient-physician relationships


Featured presentations include:


· Strengthening the platform for Patients and Pharma - Creation Healthcare

· From Social Media Communication Strategy to Implementation: Social Media meets Pharma -Actelion

· Determine where social media can impact your company: Evaluating long-term impact -Boehringer Ingelheim

· Leveraging Social Media for Patient Insights and Pharmacovigilance - ZS Associates

· Distribution channel management to drive brand success - Eli Lilly

· Will empowerment of patients transform ‘outdated’ cultural attitudes within Health? - NHS England

· Providing a lifeline for rare diseases/ minority populations - Findacure / AKU Society

· KEYNOTE ADDRESS: How a strong digital pharma ecosystem will help leverage consumer trust in the brand - Roche


To Register Click Here

Conference Booking





Details

Book by 30th September 2015

Book by 30th October 2015

Standard Price

Delegate

£1099

£1299

£1499





Workshop Booking





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Standard Price

Standard Price

Becoming Fully Engaged in Social Media

£599

£599

£599

Social Media for Pharma Market Research and Business Intelligence

£599

£599

£599





Promotional Literature Distribution





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Promotional Literature Distribution

£999

£999

£999





Conference Documentation





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Single User License

£499

£499

£499

Site License

£1497

£1497

£1497





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Programme Detail


DAY 1


8.30


REGISTRATION & COFFEE


9.00



CHAIRMAN'S OPENING REMARKS

Daniel Ghinn, Founder & CEO , Creation Healthcare


9.10



OPENING ADDRESS: STRENGTHENING THE PLATFORM FOR PATIENTS AND PHARMA

Daniel Ghinn, Founder & CEO , Creation Healthcare


9.50



COMMUNICATING CLINICAL TRIALS AND BRAND LAUNCHES

Massimo Zaninelli, CEO, Maxer Consulting


10.20


MORNING COFFEE


10.50

EDUCATING PATIENTS IN MOBILE AND ELECTRONIC HEALTH CARE TO OBTAIN RELIABLE INFORMATION

Birgit Bauer, Consultant for Social Media Management, Manufaktur für Antworten UG


11.20



LEVERAGING SOCIAL MEDIA FOR PATIENT INSIGHTS AND PHARMACOVIGILANCE

Jackie Cuyvers, Digital Strategist, ZS Associates


11.50




SPONSORED SESSION: IDENTIFYING, ENGAGING AND RETAINING PATIENTS THROUGH SOCIAL MEDIA

Shayne House, Global Social Media Strategist, Synexus Limited


12.20


NETWORKING LUNCH


13.20




ENTREPRENEURIAL INSIGHT: DEVELOPING A HEALTH APP FOR STUDENTS - MY BIGGEST MISTAKES

Knut Schroeder, NHS GP and Managing Director, Expert Self Care


13.50



HOW ARE WE REALLY COMMUNICATING?

Stine Molgard Sorensen, Digital Interaction Business Partner, Lundbeck A/S


14.20




FROM SOCIAL MEDIA COMMUNICATION STRATEGY TO IMPLEMENTATION: SOCIAL MEDIA MEETS PHARMA

Charlotte Roth, Corporate Communications Manager, Actelion


14.50




DETERMINE WHERE SOCIAL MEDIA CAN IMPACT YOUR COMPANY: EVALUATING LONG-TERM IMPACT

Duncan Cantor, Communications Director , Boehringer Ingelheim


15.20


AFTERNOON TEA


15.50



DISTRIBUTION CHANNEL MANAGEMENT TO DRIVE BRAND SUCCESS

Luis Albuquerque, Digital Strategy Team Leader Europe & Canada, Eli Lilly


16.20




CREATIVE USE OF PATIENT NETWORKS AND COMMUNITIES TO DRIVE CHANGE AND IMPROVEMENT

Phil Golz, Commercial Director, Health Unlocked


16.50



PATIENT ENGAGEMENT – THE ALLY FOR COLLECTIVE CHANGE

Mark Duman, Director, Patient Information Forum


17.20






PANEL DISCUSSION: CAN THERE BE A PHARMA-SAFE SOCIAL MEDIA PLATFORM?

Daniel Ghinn, Founder & CEO , Creation Healthcare

Stine Molgard Sorensen, Digital Interaction Business Partner, Lundbeck A/S

Knut Schroeder, NHS GP and Managing Director, Expert Self Care

Mark Duman, Director, Patient Information Forum


18.00



CHAIRMAN’S CLOSING REMARKS AND CLOSE OF DAY ONE

Daniel Ghinn, Founder & CEO , Creation Healthcare




Day 2



8.30


REGISTRATION & COFFEE


9.00


CHAIRMAN'S OPENING REMARKS Daniel Ghinn, Founder & CEO , Creation Healthcare

9.10



OPENING ADDRESS: DIGITAL CONTENT MARKETING

Scott Gavin, Director, Pfizer

9.50



PATIENT ENGAGEMENT FOR ONCOLOGY CLINICAL TRIALS

Pinal Patel, Senior Enrolment Specialist, Bristol-Myers Squibb

10.30


MORNING COFFEE


11.00



MAKING FRIENDS WITH THE MEDICS: COMMUNICATION EXCELLENCE IN PHARMA

Liz Skrbkova, Global Communications Manager, Novo Nordisk A/s


11.40



BUILDING SOCIAL COMMUNITIES

Dimithri Wignarajah, Head of Content and Social Media, GE Healthcare


12.20


NETWORKING LUNCH


13.20



ARE YOU LEADING THE ONLINE CONVERSATION?

Letizia Affinito, CEO, Brandnew MC


14.00



ENHANCING CROSS-FUNCTIONAL DIGITAL STRATEGIES

Silja Chouquet, Owner, Whydot Pharma


14.40







KEYNOTE ADDRESS: HOW A STRONG DIGITAL PHARMA ECOSYSTEM WILL HELP LEVERAGE CONSUMER TRUST IN THE BRAND

Kevin Lancashire, Head Web Strategy and External Digital Communications, Roche

DRIVING PRACTICAL ENGAGEMENT: MAKING SENSE OF DATA AND INFORMATION GATHERED Jessie Cunnett, CEO, Patient Public Involvement Solutions


15.20


AFTERNOON TEA


16.30




WILL EMPOWERMENT OF PATIENTS TRANSFORM ‘OUTDATED’ CULTURAL ATTITUDES WITHIN HEALTH?

Trevor Fossey, Patient Representative, NHS England


17.10



PROVIDING A LIFELINE FOR RARE DISEASES/ MINORITY POPULATIONS

Nicolas Sireau, Chairman and Co-founder; Chairman and CEO , Findacure/ AKU Society


17.50



HOW TO BUILD A SOCIAL MEDIA MARKETING FUNNEL

Miriam Shaviv, Director of Content , Brainstorm Digital



18.30











PANEL DISCUSSION: WHAT HAS BEEN LEARNT IN THE PAST YEAR AND WHERE ARE WE HEADING IN 2016?

Daniel Ghinn, Founder & CEO , Creation Healthcare

Scott Gavin, Director, Pfizer

Letizia Affinito, CEO, Brandnew MC

Trevor Fossey, Patient Representative, NHS England

Jessie Cunnett, CEO, Patient Public Involvement Solutions

Liz Skrbkova, Global Communications Manager, Novo Nordisk A/s

Dimithri Wignarajah, Head of Content and Social Media, GE Healthcare

Nicolas Sireau, Chairman and Co-founder; Chairman and CEO , Findacure/ AKU Society


19.00



CHAIRMAN’S CLOSING REMARKS AND CLOSE OF DAY TWO

Daniel Ghinn, Founder & CEO , Creation Healthcare



Becoming Fully Engaged in Social Media

19th January 2016, London, United Kingdom


8.30


REGISTRATION


9.00



OPENING REMARKS & INTRODUCTIONS

Alexandra Fulford, Social Media Expert, Pharmaguapa


9.10



SESSION 1: STRATEGY AND PROCESS OF BUILDING UP WEB PRESENCE

Alexandra Fulford, Social Media Expert, Pharmaguapa


10.30

MORNING COFFEE


11.00



SESSION 2: DISCOVERING OPPORTUNITIES IN DIGITAL AND SOCIAL MEDIA

Alexandra Fulford, Social Media Expert, Pharmaguapa


11.45



SESSION 3: GOING LIVE WITH SM

Alexandra Fulford, Social Media Expert, Pharmaguapa


12.20



CLOSING REMARKS

Alexandra Fulford, Social Media Expert, Pharmaguapa


12.30


CLOSE OF WORKSHOP




Social Media for Pharma Market Research and Business

19th January 2016, London, United Kingdom


13.30




REGISTRATION

Daniel Ghinn, CEO and Founder, Creation Healthcare

Stefan Marcus, Research Strategist, Creation Healthcare


14.00




OPENING REMARKS AND INTRODUCTIONS

Daniel Ghinn, CEO and Founder, Creation Healthcare

Stefan Marcus, Research Strategist, Creation Healthcare


14.10





SESSION 1: SOCIAL MEDIA FOR MARKET RESEARCH AND BUSINESS INTELLIGENCE: THE OPPORTUNITY AND THE CHALLENGE

Daniel Ghinn, CEO and Founder, Creation Healthcare

Stefan Marcus, Research Strategist, Creation Healthcare


14.50





SESSION 2: DEFINING AND ANSWERING BUSINESS QUESTIONS USING SOCIAL MEDIA LISTENING

Daniel Ghinn, CEO and Founder, Creation Healthcare

Stefan Marcus, Research Strategist, Creation Healthcare


15.30


AFTERNOON TEA


16.20




SESSION 3: RESEARCHING SOCIAL MEDIA AT MEDICAL CONGRESS MEETINGS

Daniel Ghinn, CEO and Founder, Creation Healthcare

Stefan Marcus, Research Strategist, Creation Healthcare


16.40





SESSION 4: COMPLIANCE; INTEGRATING INSIGHTS; AND APPLICATION TO BRAND STRATEGY

Daniel Ghinn, CEO and Founder, Creation Healthcare

Stefan Marcus, Research Strategist, Creation Healthcare


17.20




CLOSING REMARKS: YOUR ACTION PLAN

Daniel Ghinn, CEO and Founder, Creation Healthcare

Stefan Marcus, Research Strategist, Creation Healthcare


17.30




CLOSE OF WORKSHOP

Daniel Ghinn, CEO and Founder, Creation Healthcare

Stefan Marcus, Research Strategist, Creation Healthcare





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