Connected Care Content and Engagement Manager

Philips
Health Management
More than 9 years
Netherlands
06 Jul 2022

Effective Tuesday, January 4, 2022, all U.S.-based employees are required to be fully vaccinated against COVID as a condition of employment at Philips*.  Employees may request a reasonable accommodation.

If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.  You may contact 888-367-7223, option 5, for assistance.

*Montana employees are currently excluded from this requirement at this time.

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common: An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better

Looking at the challenges the world is facing today, Philips’ purpose has never been more relevant. So, whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

Connected Care– Content and Engagement Manager
Develop engagement strategy, plans and content approach for assigned areas in support of Connected Care portfolio and marketing objectives. Emphasis on campaign engagement and content strategy and development, proof point development and loyalty content. Create compelling content that addresses customer concerns and positively influences customer consideration and purchase decisions towards Philips.

You are responsible for

 

  • Develop engagement strategy, plans and content approach for assigned areas in support of Connected Care portfolio and marketing objectives. Emphasis on campaign engagement and content strategy and development, proof point development and loyalty content.
  • Create compelling content that addresses customer concerns and positively influences customer consideration and purchase decisions towards Philips.
  • Work closely with and act as advisor to cluster, business and market marketing stakeholders (including portfolio marketing, product management, business development)
  • Understand value propositions and represent them in work with other teams and in assets delivered.
  • Partner with portfolio marketing managers, product managers, health systems engagement teams, group press office, asset creation and digital marketing to realize and activate integrated campaigns and develop winning content.
  • In cooperation with other functions (asset creation, etc), provide value and efficiencies for markets through centrally-developed messaging, content and campaign assets for suites of solutions, hero new product introductions and sustaining programs in line with business and cluster priorities.
  • Agency management:
    • Support selection of the required agencies and suppliers, provide optimal briefing and clear guidance.
    • Support markets as needed as they manage global advertising and media agency networks for campaign activation
  • Guard the brand, in close corporation with marketing, asset creation and agencies
  • Measurement:
    • Understand and act on the main drivers for content and campaign effectiveness and ROI.
    • Contributes to measuring and reporting on overall Marketing ROI effort.
  • Continuous improvement:
    • Drive and share learnings across cluster, business and markets and replicate best practices.
    • When appropriate, amplify successful local programs, globalizing wherever there is opportunity



You are part of: Connected Care

To succeed in this role, you’ll need a customer-first attitude and the following:

SKILLS

  • Ability to develop communications content and engagement strategy and execute that strategy in cooperation with other functions in the form of content assets and measurable, integrated promotional activities.
  • Strong presentation development and storytelling skills.
  • Knack for fostering collaboration with stakeholders of varying levels.
  • Excellent writing skills and ability to be hands on in guiding, developing and editing compelling messaging and content to specific audiences and segments.
  • Bias for action.
  • Ability to work with little supervision and make decisions independently based on thorough understanding and analysis of business objectives.
  • Ability to work cross-functionally and globally, identifying synergies between teams.
  • Adept at juggling multiple priorities simultaneously.
  • Experienced working in an international environment.

EXPERIENCE, EDUCATION

  • Minimum of 10+ years’ experience in related marketing or communications roles.
  • Bachelor degree in marketing, communications or related area.
  • Healthcare B2B marketing experience required

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.

How we work at Philips

Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.

Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.

We embrace flexibility: Choosing where, when, and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams, and our customers on a case-by-case basis.

We want to be at our best: The way we work, and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

Visit our careers website to explore what it’s like working at Philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran


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