Director, Marketing, Italy

The Role:

The Marketing Director`s primary role is to plan, develop, execute and optimize multi-channel brand strategies and plans for vaccines brands in the Italian market. This individual works closely with the global and regional brand marketing teams and internal support functions to manage all phases of execution for integrated multi-channel plans. The Marketing Director also plays a key role in generating insights in order to drive ongoing optimization of brand campaigns and continual alignment of plans and strategies with brand objectives, goals and budgets.

Here’s What You’ll Do:

• Be the strategic brand expert who drives Moderna’s commercial brand strategy within Italy, with a specific focus on the Vaccines Franchise (including COVID-19, CMV, and other pipeline assets).
• Developing the comprehensive and innovative annual Brand plan for Italy that supports commercial brand positioning, brand narrative, disease awareness and thought leadership for marketed brands and pipeline assets.
• Shape the key elements that define Moderna’s position as a leader in the vaccines market, working closely with the Country Director and the global and regional brand teams.
• Work effectively within the vaccines commercial function, across the brands and with market access to ensure consistent strategic and tactical implementation of global and regional communication programs and initiatives to support the global commercial brand strategies.
• Ensure clear engagement plans and roadmaps for key stakeholders across functions are aligned to brand strategies.
• Support field (and partner) needs including brand training and best in class tactical tools for engagement with customers in face to face and remote/digital settings.
• Working with the global and regional brand teams, lead implementation of core media and digital campaigns for optimal use, brand recognition, and ROI.
• Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Legal and Regulatory requirements.
  
  

Here’s What You’ll Bring to the Table:

• Bachelor’s Degree and 10+ years of experience in vaccines/pharmaceuticals brand management and/or customer facing roles.
• Proven and demonstrated experience in the vaccine /infectious diseases fields, track record of results and customer networks experiences.
• Proven ability to construct and maintain professional relationship with most influential thought leaders in the Italian market
• Demonstrated experience using innovative digital channels and platforms for communications.
• Savvy and comfortable making recommendations using different digital channels and platforms
• Able to translate complex scientific information into clear, concise language, understandable by all audiences, both verbally and in writing; strong writing skills
• Proven ability and hands-on experience navigating complex product communications issues
• Knowledgeable in current and evolving communications tactics and channels, including utilizing communications technology such as podcasts, intranets and internal and external social networks
• Thinks strategically, prioritizes effectively and delivers high-impact results
• Exceptional project management experience, including managing several programs/ projects simultaneously
• Strong business acumen and robust understanding of regulatory requirements as they relate to marketing programs and initiatives
• Collaborative leadership skills to influence without authority and work effectively with senior leadership
• Ability to take initiative and work independently and is comfortable with ambiguity
• Effectively negotiates and collaborates with stakeholders; demonstrates the ability to resolve conflict in a constructive manner
• Strong and respectful interpersonal and partnering skills, and the ability to build meaningful and sustainable relationships at all levels and functions of the organization
• A dynamic and positive team player with excellent organizational, influencing, presentation and written communications skills
• Solution-oriented, demonstrates quick analysis, thoughtful and ethical judgment, and rapid response on corporate reputational topics and issues, including ability to convincingly articulate the company’s position internally and externally
• Pragmatic and willing to drive and support change
  
  

Ability to seek diverse input from multiple constituents and stakeholders to drive decisions and

Moderna offers personalized benefit programs and well-being resources as unique as our global workforce so employees can do their best work.

We recognize and appreciate your diverse needs and interests and do our best to support you at work and at home with:

• Quality healthcare and insurance benefits
• Lifestyle Spending Accounts to create your own pathway to well-being
• Free premium access to fitness, nutrition, and mindfulness classes
• Family planning and adoption benefits
• Generous paid time off, including vacation, bank holidays, volunteer days, sabbatical, and a discretionary winter break
• Educational resources
• Savings and investments
• Location-specific perks and extras!
  
  

The benefits offered may vary depending on the nature of your employment with Moderna and the country where you work.

About Moderna

In over 10 years since its inception, Moderna has transformed from a research-stage company advancing programs in the field of messenger RNA (mRNA), to an enterprise with a diverse clinical portfolio of vaccines and therapeutics across seven modalities, a broad intellectual property portfolio in areas including mRNA and lipid nanoparticle formulation, and an integrated manufacturing plant that allows for rapid clinical and commercial production at scale. Moderna maintains alliances with a broad range of domestic and overseas government and commercial collaborators, which has allowed for the pursuit of both groundbreaking science and rapid scaling of manufacturing. Most recently, Moderna's capabilities have come together to allow the authorized use and approval of one of the earliest and most effective vaccines against the COVID-19 pandemic.

Moderna's mRNA platform builds on continuous advances in basic and applied mRNA science, delivery technology and manufacturing, and has allowed the development of therapeutics and vaccines for infectious diseases, immuno-oncology, rare diseases, cardiovascular diseases and autoimmune diseases. Moderna has been named a top biopharmaceutical employer by Science for the past seven years. To learn more, visit www.modernatx.com.

Moderna is a smoke-free, alcohol-free and drug-free work environment.