Editorial

The year 2010 will be important for EAHM. Firstly, the 23rd EAHM congress in Zurich entitled "Roadmap to Top Quality" will allow us to continue our work on this theme. During the 2007 seminar in Dusseldorf we made this the central point of our work. This was the starting point for the development of European standards of quality for hospitals. The next congress will see its continuation thanks to our parti...

News

39th Ordinary General Assembly - Friday, 20 November 2009 The 39th Ordinary General Assembly of EAHM, held in Dusseldorf after this year's successful seminar "Towards a balanced cooperation of public and private actors" focused mainly on two topics: The report on activities and the upcoming EAHM seminar in Zurich 2010. Activity Report After thanking Mr. Kölking and his team for their organisation of th...

Towards a Balanced Cooperation of Public and Private Actors Most countries in Europe have evolved to a mixed system with two or three types of hospitals: public, private not-for-profit and private for-profit. The purpose of this seminar was to create an understanding of these different models and illustrate how they can work together. European (Over) View Prof. Hans Maarse, University of Maastricht...

John Dalli Commissioner for Health Public health has moved higher up the European Commission’s political agenda following a major internal administrative shakeup. The outcome means that the new commissioner, former Maltese economy and social affairs minister, John Dalli, who took over the post on 9 February will have more resources and influence than any of his predecessors. His department has g...

Spain Takes Over Presidency of EU Council Spain has pledged to drive forward the realisation of the European Research Area (ERA) during its six-month Presidency of the Council of the EU, which started on January 1st. Innovation and equality are at the heart of the Spanish Presidency programme, explained Science and Innovation Minister Cristina Garmendia who added that “Promoting the construction of the...

PR and Communication

Imagine you are a hospital manager about to appear on TV to answer allegations over lapses in patient safety. You have never been on TV before, but you pride yourself on your communication skills. (You really know your subject and have been invited to lecture all over the world.) In the studio, you find yourself competing for airtime against an earthquake in Chile, a world summit at the UN, the death of a...

Social media is taking the world by storm. Everywhere people are increasingly communicating online; writing blogs, creating Facebook profiles, sharing videos on YouTube and tweeting on Twitter. I spoke to two leading healthcare social media moguls, Ed Bennett from the US and Lucien Engelen from the Netherlands to find out why exactly social media is so important to healthcare. Contrary to popular belief,...

Marketing has not always been considered relevant or appropriate within the public sector of healthcare, not least by healthcare professionals. However, policy reform in the public health sector has introduced competition and customer choice as a mechanism for improving services, which has in turn renewed interest in marketing. Leaders in healthcare organisations, therefore, are more likely to perceive mar...

The marketing and outreach for healthcare organisations in the 21st century will face many of the same challenges faced by marketers of commercial services and products. The media used by potential end users of healthcare, hospital, allied healthcare, wellness programmes, and the like are shaped by the Internet, social networking, and a growing distrust of traditional marketing messages. Nonetheless, the o...

Purchasing and Logistics

The structural transformation of modern societies (e.g. aging of population, mobility), as well as continuously increasing market dynamics (e.g. mergers, technological advancement) induce healthcare organisations, more than ever, to reduce their costs while enhancing service delivery at the same time. Although labour costs constitute the major share of the total costs of a medical treatment, there is still...

Matrix

(E)Hospital spoke to Paul Castel, Director General of Hospices Civils de Lyon and President of EAHM to find out more about the changes being made to public hospital governance in France. These changes are taking place thanks to the new HPST Law (Hôpital, Patient, Santé et Territoire/ Hospital, Patient, Health and Regions) passed in June 2009. A controversial reform involving six months of heated debate a...

The National Paediatric Toolkit (NPT) is a unique innovation that uses animated methodology to capture the opinions and experiences of children and young people in settings such as healthcare, education and social services – in fact anywhere where the opinions of this traditionally hard-to-engage audience are sought. The NPT is a hand-held, computer based survey tool developed at Alder Hey Children's N...

Medtech

Picture and archiving communication systems (PACS) are now embedded into the day-to-day work of the NHS in England. By December 2007 all hospital trusts in England were using PACS, digital imaging technology which enables x-rays and scans to be made available simultaneously at multiple locations within a hospital trust. PACS has been helping to support major improvements in both the speed and quality of...

Interview

The new Federal Minister of Health, Philipp Rösler (Free Democrats), is a doctor. This is a good precondition for understanding the complexities of the healthcare system and for appropriate decision making. It is, however, not only the Federal Minister who influences the development of the health system, but multiple interest groups and important demographic, medical and economic changes. The German hea...

For two decades the German hospital market has seen numerous healthcare reforms. These dynamics have led to a fundamental change - and to an enormous complexity within the healthcare system. This was especially true after the introduction of the nationwide German-DRG-system in 2002. With this initiative, strategic, performance-oriented and competitive targets made their way into the German hospital market....

In Germany healthcare spending in the medical technology sector amounts to more than 23 billion euro. The medical technology industry employs 170,000 people in more than 11,000 companies in the country.Outstanding Innovative Capability The medical technology industry is dynamic and highly innovative. German medical technology manufacturers achieve approximately a third of their business volume with produc...

French

Réorientation De L’AEDH L'année 2010 sera importante pour l' AEDH. Tout d'abord le 23ème Congrès de l'AEDH à Zurich intitulé « Une feuille de route pour la qualité » nous permettra de poursuivre nos travaux sur ce thème. Pendant le séminaire de l'AEDH à Düsseldorf en 2007, nous en avions fait le point central de notre travail et le démarrage pour l'élaboration de normes européennes de qua...

Vendredi 20 Novembre 200939éme Assemblée Génerale Ordinaire La 39ème assemblée générale ordinaire de l’AEDH s'est tenue à Düsseldorf après un séminaire très apprécié sur le theme « Vers une coopération équilibrée des acteurs publics et privés » et axé principalement sur deux sujets : le rapport d’activités et le prochain séminaire de l’AEDH à Zurich en 2010. Rapport d'A...

Une Formation Médiatique Efficace Pour les Directeurs d'Hôpitaux Par John Illman Effectuer une communication médiatique efficace, c'est tourner le dos à ce que vous faites habituellement et oublier les structures classiques « début, milieu et fin ». Les programmes de formation en communication et medias sont conçus pour identifier les connaissances dont a besoin un public spécifique. Les patie...

German

Neuorientierung Der EVKD Das Jahr 2010 wird ein bedeutsames für die EVKD. Zunächst steht der 23. Kongress der EVKD mit dem Thema ‚Wegekarte zur Qualität' in Zürich an. Somit führen wir unsere Arbeit zu diesem Thema fort. Beim EVKD Seminar in Düsseldorf im Jahr 2007 hatten wir es ja zu einem Schwerpunkte unserer Arbeit gemacht. Es war der Start zur Erarbeitung von europäischen Qualitätsstandards f...

39. Ordentliche Hauptversammlung Bei der 39. Ordentlichen Hauptversammlung der EAHM, die nach dem diesjährigen erfolgreichen Seminar „In Richtung einer ausgewogenen Kooperation privater und öffentlicher Akteure“ in Düsseldorf stattfand, standen zwei Bereiche im Mittelpunkt: der Tätigkeitsbericht und das anstehende EAHM Seminar 2010 in Zürich. Tätigkeitsbericht Nach der Danksagung an Hrn....

Effektives Medientraining für Krankenhausmanager Von John Illman Eine effektive Medienkommunikation bedeutet, alles auf den Kopf zu stellen, was man üblicherweise getan hat – und die konventionelle Struktur des “Anfang, Mittelteil, Ende” zu vergessen. Kommunikation und Medien-Trainings - programme sind aufgebaut, um bestimmen zu können, welche Informationen für spezifische Zielgruppen nötig...


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