DX Summit 2016


Partners Exhibit

Partners Symposia



Why Attend DX Summit?

Great question. We know your time is valuable, and the short story is that we’ve designed the agenda and speaker line-up of DX Summit 2016 from the ground up to respect that fact.

We understand that you and your team are under a lot of pressure to deliver exceptional digital customer experiences — and that you need to deliver them consistently across touch points, business units and disparate projects.

The team at CMSWire has spent over a decade covering the evolution of the digital experience landscape. The SMG/CMSWire community is the leading community of practitioners in this ecosystem, and DX Summit is our primary gathering for the exchange of best practices, lessons learned, bold ideas, new research and premium networking.

Interact with your peers and industry thought-leaders in a space built for you to learn while having a great time.


Top 5 Reasons to Attend

  • Become a Digital Customer Experience Leader

Get early access to important new research, including leading content on digital experience market trends and challenges.


  • Catch up on the latest DX and MarTech strategies

Learn how you buy and integrate new marketing technologies, work across divisions, build customer-focused teams and develop data-driven strategies.


  • Learn from real-world case studies at leading organizations

Discover how leading organizations are succeeding — and sometimes failing — to deliver on the many promises of marketing and DX technologies.


  • Mingle with the SMG/CMSWire community

Join our staff, contributors, sponsors and readers. Help us shape the next evolution of CMSWire and the DX Summit.


  • Eat, drink, network and be merry

Interact with peers from leading organizations like AT&T, AARP, Nielsen, Emerson Electric, Kimberly-Clark, Hilton Worldwide, Motorola, Microsoft, Google, Healthgrades, Capital One, University of Washington, Geonetric, Humana, Northwestern Mutual, New Relic, Sony, Batory Foods, Oracle, NiSource, Dell, Fannie Mae, Rockwell Collins, Prudential, Clorox, Wiley and Sons, RR Donnelley and Benjamin Moore.

Pass Type

Details

List Price

Early Bird Price

All-Access Pass


2-Day Conference, 2 Monday workshops and reception, Tuesday evening reception, Experience Showcase

$1795

$1495

Main Conference Pass

2-Day Conference, Tuesday evening reception, Experience Showcase

$1295

$995

Workshops Pass

2 Monday workshops and reception, Experience Showcase

$750

$750


To Register Click Here


14 November 2016


9:00 - 12:00

Morning Workshops

Room

Workshop: The Art of the Engagement - Giving Heart and Structure to your Organization

Caribbean/Caspian

Workshop: Measuring the Customer Experience with Top Tasks

Pacific 2

Workshop: Understanding the DX Ecosystem & Developing a Marketing Technology Blueprint

Pacific 3

14:00 - 17:00

Afternoon Workshops

Workshop: B2B Buyer Persona Assessments

Baltic/Bering

Workshop: The Right Way to Select Digital Experience Technology

Pacific 2

Workshop: Yes, You Can! Build an Actionable Roadmap for Successful Digital Transformation

18:00 - 19:30

Evening Reception

VIP Cocktail Reception


15 November 2016


7:45 - 9:00

Continental Breakfast and Registration

9:00 - 10:30

General Sessions

9:00 - 9:15

Welcome to DX Summit

Atlantic Ballroom

9:15 - 9:45

Opening Keynote: The Culture of Digital Transformation

9:45 - 10:30

Roundtable: DX Visionaries

10:30 - 11:00

Networking Break and Experience Showcase

11:00 - 11:30

General Sessions

Atlantic Ballroom

The Deep Partnership of CX and UX

12:45 - 14:00

Networking Lunch Break and Experience Showcase

14:00 - 15:30

Afternoon Sessions

14:00 - 15:00

Data-Driven Digital Growth

Pacific 1&2

14:00 - 14:30

How Powerful Narratives Drive Great DX

Pacific 3

14:30 - 15:00

What Would a Real Quadrant Look Like?

Baltic/Bering

15:00 - 15:30

Using Analytics for Sustainable Customer Experiences

Pacific 3

15:00 - 15:30

Building and Implementing a Framework for Metrics-Driven Governance

Pacific 1&2

15:30 - 16:00

Networking Break and Experience Showcase

16:00 - 17:30

Afternoon Sessions

16:00 - 16:30

Using Analytics for Sustainable Customer Experiences

Pacific 3

17:30 - 19:30

Evening Reception- Welcome Reception


16 November 2016


7:45 - 9:00

Continental Breakfast and Registration

9:00 - 10:30

Conference Agenda TBA

10:30 - 11:00

Networking Break and Experience Showcase

11:00 - 12:45

General Sessions

11:00 - 11:30

Consumer-Driven Healthcare in a Digital World

Atlantic Ballroom

12:30 - 13:45

Networking Lunch Break and Experience Showcase

14:00 - 15:30

Afternoon Sessions

14:00 - 14:30

Uncovering Interest, Shaping Intent: Machine Learning-Driven DX Testing & Experimentation

Caribbean/Caspian

14:30 - 15:00

Is Your Digital Transformation Truly Transformative?

Pacific 1&2

14:30 - 15:00

Measure Content Value for DX Investment

Caribbean/Caspian

14:30 - 15:00

Avoiding Web Experience Implementation Failure

Baltic/Bering

15:30 - 16:00

Networking Break and Experience Showcase

16:00 - 17:45

Afternoon Sessions

16:00 - 17:00

Keynote: Hacking Marketing - Thriving at the Intersection of Marketing & Software

Atlantic Ballroom

17:00 - 17:45

People's Choice Awards: the Best DX Idea for 2017

Atlantic Ballroom




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