Course: Building a Personal Brand

Course: Building a Personal Brand

Exhibit

Symposia

Workshops

Organiser



Description

Delivery: Live Online Instructor Led Session in a Virtual Classroom

Purpose: Need and Power of Personal Brand is Explained; Attendees Start to Develop Personal Brands

Building a personal brand is now more important than ever. A personal brand must be independent of any organizational brand. Powerful and freely available technology now allow anyone to build a compelling personal brand through knowledge sharing, public speaking, networking at conferences, teaching, writing, and a wide range of activities.


A strong personal brand will result in higher pay, more job security, and higher levels of career success.

In this highly interactive and timely session packed with valuable insights for personal success for anyone in any field, Dr. Hasib shares his personal journey of building a compelling global personal brand as a cybersecurity leader. He consistently appears on the first page of internet searches for anyone searching for a cybersecurity leader. In a recent global contest of 19 organizational brands and 4 personal brands in cybersecurity, hosted by the Cybersecurity Association of Maryland, Dr. Mansur Hasib won the highly coveted first ever 2017 People’s Choice Award in Cybersecurity.

Scope:

Key Questions Answered in this Session:
• What is a Personal Brand?
• Why Do We Need a Personal Brand?
• How Do We Build a Personal Brand?
• Can a Personal Brand Compete Against Corporate Brands?
• Can a Personal Brand Enhance a Corporate Brand?
• How Can We Leverage and Protect a Personal Brand?
Group Work and Discussions
• Your Personal Brand Statement
• Your Elevator Pitch Describing Your Personal Brand
• Your Brand Promotion Plan


Target Audience:

Anyone hoping to make a positive change in their lives

Enrollment Prerequisites/Academic Requirements:

None Open to anyone and everyone.

Course Length/Delivery:

Virtual Classroom / 2 Hours. From 4:00pm-6:00pm EST

Schedule:

Cohort A: OPEN August 15, 2017
Cohort B: OPEN August 22, 2017
Cohort C: OPEN August 29, 2017
Cohort D: OPEN September 12, 2017
Cohort E: OPEN October 24, 2017
Cohort F: OPEN November 28, 2017
Cohort G: OPEN December 12, 2017
Cohort H: OPEN January 23, 2018

Get this Course for $195


Content

  • Building a Personal Brand
  • Link to Building a Personal Brand Virtual Classroom
  • 1. Key Question: What is a Personal Brand?
  • 2. Key Question: Why Do We Need a Personal Brand?
  • 3. Key Question: How Do We Build a Personal Brand?
  • 4. Key Question: Can a Personal Brand Compete Against Corporate Brands?
  • 5. Key Question: Can a Personal Brand Enhance a Corporate Brand?
  • 6. Key Question: How Can We Leverage and Protect a Personal Brand?
  • 7. Group Work Segment: Developing Your Personal Brand



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